Guide on how to become a content hero

Content Marketing Mini Guide

How to become a Thought Leader in your niche and dominate
Google Search with content


1. Why?

Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads. (Source: DemandMetric)

Content Marketing is the most efficient and sustainable way to drive attention to your brand. It's never have been so important as now to nurture your potential customers with the right content. Because if you as a business help them succeed at what they do by providing your tips and tricks and insights, you'll become a thought leader, expert in your niche, this results in trust and eventually in sales.

Content Marketing Guide

2. Your content should:

  • Solve a problem for your target audience or meet a need they have
  • Have a system in place for getting regular traffic
  • Bring visitors further into the buying cycle
  • Stay on-brand and foster brand loyalty
  • This content writing checklist will help
Content Marketing Guide

3. How?

  1. Identify your target customers
  2. Discover their struggles and desires
  3. Determine your best content channels
  4. Ideate large, high-value content pieces for your top channels5. Architect your funnels and promotions

This content strategy checklist gives you the tools to succeed

Content Marketing Guide

How to dominate Google Search

Build Organic traffic
Build Brand awareness


Step 1: Keyword Research

Find the keyword you want to focus on. How do we find them?

When you have a list of keywords use Ubersuggest to see if it is worth investing in a given keyword. Is the competition high?

Content Marketing Guide

Step 2: write and distribute content

Seek compelling content ideas with
Write content with the keywords from step 1

Use to craft content with a virtual SEO assistant and to distribute articles to multiple channels with a click:

  • Crossposting canonically to,, multiple CMS and RSS channels
  • Sharing to Social Media: Facebook groups, Facebook pages, LinkedIn pages, LinkedIn personal accounts, Twitter, Slack, etc..
  • Automatically trigger your co-workers and fans to reshare to their network
  • Send content to email lists

PRO TIP: How To Create Interesting Long Reads That Will Actually Engage Your Audience


Step 3: analyze your content

Check the ranking of your new keywords

  • Optimize when needed by changing the title and meta description
    When you score well for a given keyword start seeking long-tail keywords and add them to your article. Your long-tail keyword reach will skyrocket.

PRO TIP: Make sure to set up UTM tags for each campaign


Step 4: Google likes brands that people love

Create backlinks to your websites and generate more returning visitors

Build backlinks
Use Ahrefs to seek websites to contact for backlinks by looking at competition, and use to work on your link building.

Build returning visitors
Send newsletters and use browser push notifications each time you publish an article by using

Tools that will help you succeed

Keyword and content research

Planning and Strategy

Creating and distributing content

Capturing and managing leads


Good Luck!

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Disclaimer: We don't have any affiliate connections with these tools. We just find them very useful and think you might think so too.