Enterprise·Belgium
BESIX cut content publishing from 3 hours to minutes
BESIX's marketing team automated publishing and turned 15,000+ employees into a distribution channel, going from hours of manual posting to minutes.
Thibaut SamzunDigital & Sponsoring Expert, BESIX- Based in
- Belgium
- Category
- Construction
Capabilities used
15,000+
Employees amplifying the company message
5 mins
To publish content
BESIX is a global construction group that shapes landmark infrastructure, and tells those stories to a broad B2B audience across many channels.
Publishing a single piece across every main channel could take up to three hours, and their previous PR tool could not keep up. Content that should have traveled fast was stuck in manual work.
With native integrations across every major platform and scheduling in a shared calendar, that three-hour process now takes minutes, and nothing waits on someone being free to hit publish.
“At BESIX, we switched to StoryChief because it improves our content publishing flow. From 3 hours to less than 5 minutes to publish on almost all our media.”
BESIX also turns its people into reach: through employee advocacy, company news goes out to its 15,000+ employees, who reshare it to their own networks, driving far more traffic than the brand channels alone.
Publishing is no longer a bottleneck. BESIX gets its message out faster, across more channels, and amplified by the people who know the business best.
