Keep each brand's people, content, channels, approvals, languages, knowledge, and performance together. Your team can run brands, regions, and clients from one account without mixing the work.
A workspace is the operating boundary for one brand, region, or client. It keeps publishing destinations, team access, languages, approvals, taxonomy, and company context tied to the work they belong to.
Channels
Blog, social, and newsletter destinations connect per workspace, keeping publishing accounts tied to the right brand.
Team & roles
Membership and roles are workspace-specific. The same person can manage one brand and write for another with one login.
Languages
Each workspace publishes in its own languages, so your DACH brand writes in German without touching the global blog.
Approvals
Reviewers, pending lists, and approval reminders are scoped to the brand they belong to.
Categories & fields
Categories, tags, and custom fields per workspace. Admins can lock them so taxonomy stays clean.
Brand-specific AI context
Company intelligence comes from the current workspace, so each brand keeps its own audiences, pillars, voices, and competitive context.
1.2Content Audit
Turn performance into the next best action
Connect Google Search Console and add the brand's company intelligence. Content Audit turns those signals into prioritized opportunities: pages losing traffic, underperforming CTR, content gaps, expansions, and missing pillars.
Acme GlobalContent Audit
Google Search Console connected
Highest-impact opportunities
Ranked for this workspace
Page losing traffic
High
The 2024 GEO playbook
Restore 280 clicks/mo ($420)
Content gap
High
GEO vs traditional SEO
1.4K monthly searches uncovered
Underperforming CTR
Medium
What is content velocity?
Position 4 · 0.8% CTR
Content expansion
Low
“content brief template”
6 keyword spinoffs found
1.3Company intelligence
Give the team and AI the same brand context
Capture the company profile, brand voices, target audiences, content pillars, competitors, and languages once. The team can build from a shared foundation, and AI workflows can use it for strategy, ideas, and writing.
Acme GlobalBrand intelligence
Shared brand context
Company description
Acme builds workflow software for mid-market operations teams. Plain-spoken, allergic to buzzwords, proof over promises.
Default brand voice
Confident expertDirectPracticalNo jargon
Target audiences
Heads of content · B2B SaaS
Agency owners · 5 to 50 people
Content pillars
AI visibilityContent ROITeam workflow
AI workflows can use this shared context across strategy, ideas, and writing. The workspace next door keeps its own context.
Start with evidence, not a blank form
Add the brand's website, approved pages, articles, campaign copy, or files. AI drafts the core profile for your team to review and edit.
Set up with AI
acme.comAnalyze
Company description
Target audiences
Content pillars
Brand voiceGenerating…
Start from existing evidence, then review and edit the AI suggestion.
Give each channel the right voice
Keep an expert voice for long-form and a punchier one for social. Writers and AI can work from the same defined voice.
Brand voicesThis workspace
Confident expertDefault
Long-form articles
DirectPracticalNo jargon
Playful social
LinkedIn & Instagram
PunchyFirst person
Choose a voice when prompting AI, and keep one as the default.
Make the audience explicit
Define who the brand needs to reach and what matters to them. Use those audiences in planning, briefs, and idea generation.
Target audiences
Heads of content
B2B SaaS, 50 to 500 people. Skeptical of AI hype, accountable for pipeline.
Agency owners
5 to 50 people. Juggling client brands, margins under pressure.
Ideas can be matched to the people they are meant to reach.
Define the themes the brand should own
Content pillars organize the strategy and drive idea generation. They also give Content Audit a structure for spotting gaps and emerging opportunities.
Content pillarsThis workspace
AI visibility
8 ideas
Content ROI
12 ideas
Team workflow
6 ideas
Content Audit can also uncover high-potential themes missing from the strategy.
1.4Agencies
Separate client workspaces. One view for your agency.
Each client gets its own company intelligence, channels, team, and approvals. Your agency gets one place to move between workspaces, involve clients, and see what needs attention across the portfolio.