1Workspaces

One workspace for every brand you run.

Keep each brand's people, content, channels, approvals, languages, knowledge, and performance together. Your team can run brands, regions, and clients from one account without mixing the work.

Your workspaces
New workspace

Acme, Inc.Your team · 14 members

12 scheduled

Acme Global

EN

WordPressLinkedInMailchimp
+9
3 in review

Acme Benelux

NL · FR

WordPressFacebookLinkedIn
On track

Acme DACH

DE

HubSpotLinkedInX

Client workspacesUnder your agency plan

2 to approve

DoorLoop

EN

WebflowLinkedInMailchimp
+4
On track

Tiger Balm

EN · TH

InstagramTikTokFacebook
1 to approve

Telenet

NL · FR

ContentfulLinkedInYouTube Shorts
+2

1.1Brand operations

Everything a brand needs, kept together

A workspace is the operating boundary for one brand, region, or client. It keeps publishing destinations, team access, languages, approvals, taxonomy, and company context tied to the work they belong to.

Channels

Blog, social, and newsletter destinations connect per workspace, keeping publishing accounts tied to the right brand.

Team & roles

Membership and roles are workspace-specific. The same person can manage one brand and write for another with one login.

Languages

Each workspace publishes in its own languages, so your DACH brand writes in German without touching the global blog.

Approvals

Reviewers, pending lists, and approval reminders are scoped to the brand they belong to.

Categories & fields

Categories, tags, and custom fields per workspace. Admins can lock them so taxonomy stays clean.

Brand-specific AI context

Company intelligence comes from the current workspace, so each brand keeps its own audiences, pillars, voices, and competitive context.

1.2Content Audit

Turn performance into the next best action

Connect Google Search Console and add the brand's company intelligence. Content Audit turns those signals into prioritized opportunities: pages losing traffic, underperforming CTR, content gaps, expansions, and missing pillars.

Acme GlobalContent Audit
Google Search Console connected

Highest-impact opportunities

Ranked for this workspace
Page losing traffic
High

The 2024 GEO playbook

Restore 280 clicks/mo ($420)

Content gap
High

GEO vs traditional SEO

1.4K monthly searches uncovered

Underperforming CTR
Medium

What is content velocity?

Position 4 · 0.8% CTR

Content expansion
Low

“content brief template”

6 keyword spinoffs found

1.3Company intelligence

Give the team and AI the same brand context

Capture the company profile, brand voices, target audiences, content pillars, competitors, and languages once. The team can build from a shared foundation, and AI workflows can use it for strategy, ideas, and writing.

Acme GlobalBrand intelligence
Shared brand context

Company description

Acme builds workflow software for mid-market operations teams. Plain-spoken, allergic to buzzwords, proof over promises.

Default brand voice

Confident expertDirectPracticalNo jargon

Target audiences

Heads of content · B2B SaaS

Agency owners · 5 to 50 people

Content pillars

AI visibilityContent ROITeam workflow

AI workflows can use this shared context across strategy, ideas, and writing. The workspace next door keeps its own context.

Start with evidence, not a blank form

Add the brand's website, approved pages, articles, campaign copy, or files. AI drafts the core profile for your team to review and edit.

Set up with AI

acme.comAnalyze

Company description

Target audiences

Content pillars

Brand voiceGenerating…

Start from existing evidence, then review and edit the AI suggestion.

Give each channel the right voice

Keep an expert voice for long-form and a punchier one for social. Writers and AI can work from the same defined voice.

Brand voicesThis workspace

Confident expertDefault

Long-form articles

DirectPracticalNo jargon

Playful social

LinkedIn & Instagram

PunchyFirst person

Choose a voice when prompting AI, and keep one as the default.

Make the audience explicit

Define who the brand needs to reach and what matters to them. Use those audiences in planning, briefs, and idea generation.

Target audiences

Heads of content

B2B SaaS, 50 to 500 people. Skeptical of AI hype, accountable for pipeline.

Agency owners

5 to 50 people. Juggling client brands, margins under pressure.

Ideas can be matched to the people they are meant to reach.

Define the themes the brand should own

Content pillars organize the strategy and drive idea generation. They also give Content Audit a structure for spotting gaps and emerging opportunities.

Content pillarsThis workspace

AI visibility

8 ideas

Content ROI

12 ideas

Team workflow

6 ideas

Content Audit can also uncover high-potential themes missing from the strategy.

1.4Agencies

Separate client workspaces. One view for your agency.

Each client gets its own company intelligence, channels, team, and approvals. Your agency gets one place to move between workspaces, involve clients, and see what needs attention across the portfolio.

Next: Strategy

See the whole client portfolio

Move between client workspaces and see where approvals, overdue work, and tasks need attention.

Northstar Agency

Parent workspace

4 client workspaces

6

Pending approvals

2

Overdue

18

Open tasks

ClientPendingOverdueTasks

DoorLoop

24

Tiger Balm

13

Telenet

15

Randstad

316

Give clients the right access

Invite clients into their workspace with a dedicated Client role. Keep billing hidden and put your agency brand on shared pages and automated emails.

DoorLoop

Client workspace

Agency managed

Client roleReview and collaborate

Billing detailsHidden

Shared pagesAgency branded

Automated emailsAgency sender

Review work across clients

Bring reviews waiting on you, your content, tasks, and recent activity together across every workspace you can access.

Waiting for your review

3

Why AI engines skip your blog

DoorLoop

Today

Muscle recovery myths, debunked

Tiger Balm

Today

Q3 fiber rollout announcement

Telenet

Jun 15

Reviews, content, tasks, and recent activity across your workspaces.

Reuse what works

Duplicate useful content to permitted workspaces with the editorial brief attached. Each destination keeps its own brand context.

The 2026 guide to GEO

Editorial brief attached

Published
DoorLoop
Tiger Balm
Telenet

Include editorial brief

“StoryChief is essentially an additional colleague who ensures the content is collected, distributed, and reaches its target audience.”
LBLowie BeirnaertCommunication Officer, AZ Delta

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