Content Marketing Strategy Checklist

7 steps to create a solid content marketing strategy


1. Know your target audience

You're just an alien from another planet until your content strikes a chord with your audience. So:

  • Collect data about your audience and analyze it
  • Create your target personas and content themes around the topics they're interested in

Here are some great tools to help you identify your audience and their interests:


2. Unearth your goals

Why are you bothering with a content marketing strategy to begin with? For example, make sure your goals are:

  • Realistic: "I want to publish 1 piece of content daily." This is both specific and doable.
  • Measurable: "I want to increase our blog traffic by 5% by next month." There is a timeline and way to measure this.
  • Relevant: "I'll increase the quality of leads by providing valuable content that builds trust." This aligns with the business strategy.

Platforms like StoryChief help you meet your end goal, where you can create content and collaborate before distributing and tracking performance.

"Who you are tomorrow begins with what you do today"

Tim Fargo
CEO of Social Jukebox

3. Create an inventory

What do you have in-house already? Perform a content audit so you're not reinventing the proverbial wheels.

You can do this manually or use one of these great tools:

While you're at it, make sure to set your brand's tone and voice. Mailchimp's Content Style Guide and our Content Writing Checklist will help you level up your content marketing for sure.


4. Get to planning it

Powering up your content marketing strategy is key. But before you blast off, make sure to...

1) Decide on your format:

  • For Brand Awareness: Social Media Posts, Blog Posts and Articles, Infographics, Videos
  • For Lead Generation: Ebooks, Case Studies, Templates, Webinars, Podcast

2) Decide on your publishing channels:


5. Document it all

A solid content marketing strategy yields documented and repeatable workflows. Get the right tools so you don't fall into the Black Hole of Content:

Visual Content and Workflow Diagramming

Notes and List-Keeping

Project Management


6. Blast off and promote

You've got your content in place and you know where it's going. It's time to launch it. But before you do:

Now go and get your brand out there!


7. Measure your landings

Equally as important as the launch is nailing the landing.You need to determine what works and what doesn't work, and where. The behavior of your visitors will dictate your future content plans:

Then you can go huddle with your team live or via Slack or Whereby and do it all over again!


Good Luck!

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Disclaimer: We don't have any affiliate connections with these tools. We just find them very useful and think you might think so too.