SaaS·United Kingdom
How SecQube went from a blank canvas to a consistent content engine with StoryChief
StoryChief helps SecQube, a cybersecurity startup, punch above its weight in content marketing. With William AI trained to speak in SecQube's voice, Cymon can produce accurate, on-brand blog posts and social content in 30 minutes instead of 8 hours, while website traffic has grown nearly 10x.
Cymon SkinnerFounder & CEO, SecQube- Based in
- United Kingdom
- Category
- Cybersecurity
- Content
- Blog & social media
Capabilities used
~10x
Growth in website traffic
30 min
To create and publish content, down from 8 hours
SecQube is a UK-based cybersecurity startup helping businesses understand and resolve their security vulnerabilities. Founder Cymon Skinner spent more than 20 years in the cyber and security industry before building the company's cybersecurity tool.
The technical side was never the challenge. Communication was. Turning a blank canvas into clear, useful content meant learning a completely different discipline.
“When you want to communicate that with people, you're on a whole new learning process. Working from a blank canvas is a very difficult thing to do.”
That led Cymon to StoryChief and specifically to William, StoryChief's AI marketing agent. Getting value from William started with teaching it SecQube's personality and voice, a deliberate step that turned generic output into content that sounded like the company.
“It took us a while to get William to speak our voice, talk our personality. Then I got looking at the advanced tools and I realised we could give William the personality we wanted SecQube to have. Our posts took on a different tone. It was our voice.”
Once that voice was dialled in, content creation became fast, consistent, and scalable. As a lean startup without a dedicated marketing team or budget for content writers, SecQube could create accurate blog and social content without adding more people or more tools.
“We tell it what to say, give it our personality. It means I save time. It means I can create more content that's accurate, in the way we want to say it. I would never do it manually. We're a startup, we just don't have the time.”
Cymon is matter-of-fact about using AI for SecQube's blogs. The value comes from accurate information, a recognisable voice, and the time saved. At one point, the team was creating so much that it ran out of AI credits.
“Yes, our blog posts are written by AI. If you read them back, they still bring a lot of benefit and information to the people reading them. It's just progress.”
SecQube also uses StoryChief to write for Generative Engine Optimisation, making the company discoverable through AI tools as well as traditional search. New contacts increasingly say they found SecQube through an AI search.
“We started writing a lot using William to create blog posts, feeding them into our website, which had a mechanism to feed into GEO. Crazily, we have actually started to get people finding us through an AI search.”
The performance data backs it up. Monthly website traffic grew from around 250 visits to approximately 2,300, nearly a 10x increase. The most visited pages are the blogs written with William, while creating and publishing each piece now takes about 30 minutes instead of 8 hours.
Cymon's advice is simple: do not rush to publish. Start with the foundation, invest time in the advanced tools, and make the voice unmistakably yours.
“Forget about momentarily getting content out. Focus on the advanced tools and the voice. Add your personal touch to your blogs. That's the beginning of a brand.”
“Spend time on those advanced tools, even though you may be dying to get content out. Those tools are the key to how the AI understands what you're trying to communicate, and puts it in a voice that's consistent.”
