For many marketing teams, content is the center of everything. Content is what you promote with ads, social media, and outreach. If your content process isn't optimized, your marketing results will suffer. Use these comparisons to evaluate tools and features side-by-side and find the best marketing platform for business.
A content marketing platform is software that allows you to manage content marketing for different channels from one central location. It reduces common bottlenecks through bird's eye view content calendars, team collaboration, and multichannel publishing.