Enterprise·Belgium
AZ Delta hospital unified content across 400+ outlets
AZ Delta's communications team brought magazines, news, job posts, and press releases into one workspace, reaching internal and external audiences without the endless email threads.
Lowie BeirnaertCommunication Officer, AZ Delta- Based in
- Belgium
- Category
- Healthcare
Capabilities used
400+
Press outlets reached
200%
Increase in content volume produced
AZ Delta is one of Belgium's largest hospitals, where communication spans doctors' magazines, website news, internal job posts, and press releases, each for a very different audience.
Each of those content types ran through its own process, held together by long email threads and a tangle of versions. Getting the right message to the right audience on time meant constant manual coordination.
StoryChief brought it into one connected workspace. Magazine production, news, and internal updates now move through a single workflow, so everyone works from the latest version instead of chasing files over email.
From there, multi-channel distribution sends each story to the right people, the team, the public, or the medical and regional press, reaching more than 400 outlets, while the volume of content the team can produce has roughly doubled.
“For me, StoryChief is essentially an additional colleague who ensures that the various content is collected, distributed, and reaches its target audience.”
Communication across AZ Delta is now faster and more consistent, without the manual scramble behind the scenes.
