In The Lead improved customer satisfaction through an efficient collaborative content approval process

It is more cost-effective to retain a customer than it is to acquire a new one. Unfortunately, many businesses tend to overlook the importance of customer satisfaction in their marketing and overall business strategy.

15 min
Client approval time
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We always strive to be at the forefront of utilizing new technologies and methodologies to enhance our inbound marketing and lead generation strategies.
Pieterjan Viaene
Partner at In The Lead

In the Lead, a progressive content marketing agency and Hubspot Gold Partner, recognizes the significance of customer satisfaction. They have adopted an innovative approach to enhance customer satisfaction by engaging their clients in the content approval process through StoryChief, an advanced content marketing platform.

Streamlining content management and distribution with StoryChief

In the Lead creates innovative content marketing strategies, helping businesses of all sizes effectively reach their target audiences. But what sets them apart is their commitment to customer satisfaction, which led them to discover the power of StoryChief.

In the past, In the Lead's content creation and approval workflow involved a cumbersome combination of multiple tools, including email threads, file-sharing platforms, and various content management systems. Keeping track of changes, feedback, and approvals was not only challenging but also frustrating.

We used at least 3-4 tools to create and distribute content. We were looking for an all-in-one tool to maintain an overview, work more efficiently, and save time.

Quick approvals, satisfied customers, larger profit

By incorporating StoryChief into their content approval workflow, In the Lead has achieved remarkable results in terms of customer satisfaction, among other benefits.

  • Improved collaboration and efficiency: Clients feel more engaged in the content creation process, leading to a sense of ownership and satisfaction with the final product.
  • Faster turnaround times: The streamlined approval process reduces delays, allowing content to be published more efficiently and in a timely manner. This remarkable improvement in the approval process significantly reduces delays and allows for more agile content creation.
  • Enhanced transparency: Clients appreciate the transparency in the content creation process, which builds trust and confidence in In the Lead's services.
  • Consistency and quality: Content is more aligned with client expectations, resulting in higher-quality materials that resonate with the target audience.
The most significant benefit of using StoryChief cannot be measured in numbers; it's more of an emotional experience. It’s the appreciation you get from customers because you involve them in a direct way. It makes things very tangible for them.

Managing multiple ecosystems with ease

With a clientele that possesses varied and distinct channel focuses, managing different ecosystems efficiently is paramount for In The Lead. StoryChief has enabled them to manage more channels and clients by centralizing the management of diverse ecosystems into one platform.

In the Lead recognized the value of StoryChief's content approval workflow in fostering collaboration between their team and their clients. Here's how they leverage this platform to improve customer satisfaction:

  • Real-time collaboration: In the Lead uses StoryChief's collaborative environment to involve clients in the content creation process. Clients actively provide feedback, suggest edits, and offer insights as In The Lead develops the content, ensuring that it aligns with their vision.
  • Central hub for feedback and approvals: In the Lead ensures clients are informed and projects stay on track by consolidating client interactions, revisions, and approvals in the StoryChief platform, eliminating scattered feedback. Multiple stakeholders from the client's side can easily review and approve content before it goes live. This centralized process reduces delays and ensures that everyone's input is taken into consideration.
  • Automated multi-channel distribution: Once the content is approved, StoryChief automates its distribution to various platforms and channels, saving time and ensuring consistent messaging across all touchpoints.
Getting feedback and approval from clients can now happen within 15 minutes


In the Lead's innovative approach to content marketing, incorporating StoryChief's content approval workflow, demonstrates how collaboration and transparency can significantly enhance customer satisfaction.

By involving clients in the content creation process, the agency can ensure that the content aligns with the client's vision and goals, ultimately leading to stronger, more successful partnerships.

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StoryChief Customer Success Team