Agency·United States
Naka made StoryChief its agency secret weapon
The Miami blockchain agency turned passive, doc-shuffling clients into active participants, approving content 70% faster and reporting results 3x faster.
Gianni D'AlertaFounder & CEO, Naka LLC- Based in
- Miami, United States
- Category
- Blockchain marketing agency
- Services
- Content, social & strategy
Capabilities used
70%
Faster content approval process
3x
Faster reporting with StoryChief's statistics
Naka is a blockchain marketing consultancy in Miami, helping entrepreneurs and businesses with content, social, and strategy. Founder Gianni D'Alerta has tried more marketing tools than he can count, and most of them ended up collecting dust.
For Naka's clients, going quiet sends the wrong signal. A stale feed is the first thing a prospect notices.
“If a business isn't publishing, someone lands on the website, sees no recent posts, and assumes you're not in business anymore.”
Early on, Naka did all of the work and pushed it to clients the hard way: write a blog post, send a Word doc, wait for edits to come back, and try to keep track of which version was the latest. Clients were passive reviewers, and the value of the work was easy to lose in an inbox.
That changed when Naka moved clients into the workflow. Each client became a user in their own workspace, with revisions, comments, and approvals all happening in one place instead of over email.
“Once the clients were working in StoryChief, they saw it as value. The revisions, the comments, the history are all there, and once something's approved it moves to the next stage much more fluently than a pile of documents where you don't know which is the latest.”
It also became the single place Naka runs all its publishing from. The team posts directly to Instagram instead of reaching for a phone, and publishes to LinkedIn for both the agency and individual people at each client. Clients even connect their own LinkedIn accounts, so Naka doesn't have to manage logins at all.
When a client asks what they're getting for their money, the answer is one screen. Analytics pull viewers and click-through rates across every channel into a single dashboard, no spreadsheet-stitching required. Today, content gets approved 70% faster and reporting that used to take hours is 3x quicker.
StoryChief, in other words, has earned a permanent spot in a toolkit that chews through software.
“I'm a tool junkie, I sign up for things and they start collecting dust. StoryChief is the least dusty tool I've got, it's used in my business every day. Would I recommend it to other agencies? Yes... and secretly no, because I don't want everyone to know my secret weapon.”
