Agency·Belgium
Raccoons streamlined content and automated posting
The tech company moved from fragmented to streamlined content, automating posting and more than doubling production while growing its audience.
Daphné VermeirenMarketing Manager, Raccoons- Based in
- Belgium
- Category
- Technology group
Capabilities used
2x+
Faster content production
100%
Automation in posting
Raccoons is a technology group focused on innovation and disruptive technology. To build its reputation, it wanted to share that expertise through content marketing.
The problem was the toolset. The team had tried a lot of content marketing platforms, but none had the complete package, so they fell back on manual Facebook scheduling and Google Docs.
“Before StoryChief, we tried a lot of different content marketing platforms but none of them had the complete package. It was a lot of manual labor, and it didn't even get us a lot of traffic.”
With streamlined creation and automated publishing, the content marketing process runs itself. Instead of blogs lying around for weeks, finished pieces ship in a matter of days, and analytics give a clear overview of the traffic.
“The best part is we have a clear overview of our traffic. We've had about 90K views and 30K reads, which is awesome, because they're finally finding our content.”
Production has more than doubled, posting is automated, and Raccoons is finally being heard in the tech world.
