E-commerce·Belgium
So Yes grew traffic with easy, SEO-friendly content
The adaptive-clothing brand boosted website traffic and audience connection with easier content creation, SEO support, and clear performance insight.
Sofie TernestFounder, So Yes- Based in
- Belgium
- Category
- Adaptive clothing (e-commerce)
Capabilities used
60%
Increase in SEO and readability scores
50%
Increase in social media engagement
So Yes designs stylish adaptive clothing. Rooted in occupational therapy, the brand uses its blog to give people genuine advice, and to bring the right visitors to its webshop.
The intent was there; the know-how wasn't. The team didn't know what to focus on to make content rank and pull in traffic, and they had no IT background to lean on.
“We didn't know enough about what to pay attention to, to get the right content on the blog and increase our traffic. StoryChief solved that problem. Thanks to their SEO optimizer, we can see exactly what needs work in the articles.”
Now content is easy to create with SEO and readability support built in, distribution extends each piece across channels, and analytics show what's working, all without needing a technical background.
“Since we started using StoryChief, we've seen an increase in traffic, and we can easily see which blogs are catching on and how to best continue.”
SEO and readability scores are up 60% and social engagement 50%, and So Yes finally knows which content to build on.
