SaaS·United States
Wing Assistant scaled content with a lean team
The US SaaS enabled smooth collaboration with internal and external writers and published across channels in a few clicks, lifting organic traffic 367%.
Roland PolzinCo-Founder & CMO, Wing Assistant- Based in
- United States
- Category
- Virtual assistant service
- Content team
- One person
Capabilities used
367%
Increase in organic traffic
3x
Workforce efficiency
Wing Assistant pairs small and medium businesses, startups, and executives with top-tier virtual assistants. It has plenty of work and a lean team, so content has to punch well above its weight.
Budget and headcount were both tight, and long-term content strategy is exactly the kind of thing that gets squeezed when capital is limited. Wing needed software to stretch a single content manager across a mix of internal and external writers, without hiring two or three more people to coordinate it all.
“Having only one person in charge of content, who can interact with third-party writers and our designer, all centralized, really enables her to do the job that typically two or three people would do.”
In StoryChief, writers and guest contributors work on the same article together, then publish across every channel in a few clicks. The same view shows where each campaign stands, what's in progress versus published, and the metrics and KPIs for every piece.
“The more time my content manager saves on creating and publishing, the more she can focus on quality work and getting more relevant content out there.”
That focus pays off: organic traffic grew 367% and the team works about 3x more efficiently, all without adding headcount.
