SaaS·Belgium
WinWinner saves 20 hours a week on campaigns
The crowdfunding platform streamlined campaign content, saving 20 hours a week and launching five campaigns weekly while investments climbed.
Kasper VancoppenollePartner & CMO, WinWinner- Based in
- Belgium
- Category
- Crowdfunding platform
- Serves
- Entrepreneurs & investors
Capabilities used
20 hrs
Saved on campaigns weekly
5
Campaigns launched weekly
WinWinner is a crowdfunding platform that matches entrepreneurs looking for funding with investors looking for opportunities. Each new campaign is a content sprint, and how fast it ships directly affects how much gets raised.
Campaigns used to run the old-school way: Google Docs plus a stack of separate tools, stitched together by hand. Each one had to reach social, the investor newsletter in MailChimp, and the company's Webflow site, and most of that was manual.
Webflow was great for the website, but publishing campaigns and blog posts through it wasn't, so the team kept re-doing the same work in different places. They went looking for one tool that fit every channel at once.
“We used Google Docs and a lot of different tools we had to combine. StoryChief helped us bring collaboration and publication together in one centralized tool.”
Now, once the entrepreneur approves a campaign, WinWinner publishes everything at once, to social, to the Webflow site, and as a newsletter to its whole database of investors, with planning and creation in the same place.
“By using StoryChief we save about four hours on every campaign, and we launch maybe five campaigns every week, so it saves us a lot of time.”
That adds up to roughly 20 hours back each week, and an exponential rise in the investments WinWinner secures.
