Enterprise·Belgium
Besox improved Google rankings and automated social posting
Besox automated multi-platform posting and started writing with live SEO guidance, so every article is optimized to rank and the team gets hours back.
Inge BraemMarketing Manager, Besox- Based in
- Belgium
- Category
- Payroll & HR services
- Serves
- Belgian SMEs
Capabilities used
100%
Of articles SEO-optimized
60%
Time saved on social media management
Besox is a social secretariat with a soft spot for SMEs, helping them keep up with Belgium's constantly changing social legislation. That makes fast, accurate content a core part of the service.
Because the rules change so often, Besox publishes to its website and every social channel daily. Some channels did not allow scheduling, so marketing manager Inge Braem had to post manually in real time, and ranking on Google was left to guesswork.
“I used to spend a long time posting on different channels. Some channels didn't even allow scheduling posts, so I had to do this manually, in real time, every time.”
Now, SEO and readability guidance shows in real time whether each article is optimized to rank, and scheduling plus multi-channel publishing ends the manual posting.
“We think it is very important to score well on Google, and StoryChief helps with that. When entering the text, the platform indicates whether the text is SEO optimized in order to rank higher.”
There's also a payoff Inge had been missing entirely: with analytics, Besox can finally see how many people actually read each article. Every piece ships optimized, social runs on a schedule, and the team gets its time back.
“I'm very happy that I can finally see how many people saw and read an article. I'd definitely recommend StoryChief to everyone in the communication world.”
